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Air New Zealand has nothing to hide
More about New Zealand: Topics: New ZealandAir New Zealand

Air NZ crew filmed naked on the job

Tuesday, May 12, 2009

By Joshua Crouthamel
MSN NZ Travel writer

Check out this awesome Air New Zealand video.

The cheeky advert shows check-in staff, cargo boys, air crew and pilots strutting their stuff wearing nothing but body-paint uniforms, stating the fares they charge "have nothing to hide".

It shows the the travel industry really is prepared to take it all off right now to get business!

See the video now:



Do you think this kooky commercial is in poor taste, or testament to Air NZ being on the pulse with creative marketing? And are you taking advantage of all the ridiculous deals in the marketplace right now, or has the financial crisis kept you from planning travel?

User comments
I'm a kiwi who has been living in Australia up until recently, and as such I travelled a lot on Air NZ when I went home to visit. I have to admit I'm one of those people that doesn't always listen to the safety briefing because I travel so much, but when I heard the new safety video on the domestic flights I actually took notice because it was humorous and innovative. I think it's great - it shows that New Zealanders know how to have fun while still getting the serious messages across. Keep it up Air NZ! Love it!
Have you seen the new safety video we filmed a couple of weeks ago to have onboard our domestic planes from today - you'll also find it on youtube. I'm extremely proud of the Air New Zealand cabin crew and first officer who got behind the making of this content. Delivering lines and a performance in front of a camera is demanding enough - doing it dressed in only body paint is even more courageous. Personally, I think it will capture the attention of even our most frequent flyers. Jules Lloyd NZ Marketing Manager Air New Zealand
Didn't think it was tasteless at all, thought it was clever and funny. Nice to see Rob Fife joining in with the ground crew.
I am obvioursly a prude as I don't think it does anything for the airline a part from sexualizing the staff of Air NZ. I wouldn't mind betting that the staff are heartily sick of the sleezey comments after working so hard in recent years to be seen as professionals.
Cheeky ad, shot and CUT well..but it still won't get me back flying with Air NZ, Pacific Blue for me, their staff make it fun and they actually look you in the eye when your speaking to them and don't treat you like sht!..Yes am talking the domestic there, so Air NZ you need to get your 'own backyard' sorted first.
I think this is an excellent ad with catchy tune and makes everyone i know smile and lets face it we could all do with something to smile about from time to time. and Tom from Hibiscus coast only someone with issues about their own appearance would make such derogatory comments like that, the air hostess is stunning.
The guys `strut' there stuff showing off there chests and bums for the lady viewers. But the stewardess at the end probably wasn't naked. Very disapointed at the sexist approach and unbalanced display.
A good bit of fun because it shows both girls and guys. NIce one!
Great ad, Air NZ ! Keep your ad agency !! Sure 'beats the pants off' the Oz "Where the hell are You?" advert. Hope this ad is aired right around the world!!
Well done Rob Fife and your team! congratulations from New York!

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